8 Simple Rules for Successful Direct Marketing

Rule 1 – Have a clear objective of the marketing piece.

Rule 2 – Send the offer to the right audience.

Rule 3 – Show customers what they will get from the product or service.

Rule 4 – Make it easy for the customer to order. Remove friction from ordering.

Rule 5 – One-hit wonders less effective than a campaign. Follow-up offers.

Rule 6 – Test and research every year.

Rule 7 – Maximum marketing success when match product, audience and USP (unique selling position).

Rule 8 – Track results of marketing efforts.

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